Wine rankings debunked

Posted 2 years ago by Evan Tishuk

Wine rankings are for suckers. "Brochet invited 57 wine experts and asked them to give their impressions of what looked like two glasses of red and white wine. The wines were actually the same white wine, one of which had been tinted red with food coloring. But that didn't stop the experts from describing the 'red' wine in language typically used to describe red wines. One expert praised its 'jamminess,' while another enjoyed its 'crushed red fruit.' Not a single one noticed it was actually a white wine."

4 Comments

olivier blanchard ~ 2 years ago

That's just cruel.

Evan Tishuk ~ 2 years ago

Perception is reality.

Experts? ~ 1 year ago

They weren't very good experts if they tasted no tannic acid and thought "red" wine was red wine.

Cameron ~ 1 year ago

Once I served a Harvrd grad friend a strong glass of scotch (two ounces) and water. Then four more "scotch and waters" each with only a 1/4 ounce scotch. He was acting half drunk when I told him what I had done. Then he got really angry with me, since I had "humiliated" him in front of our wives.
I would like to know how these wine experts reacted when they founf out they had been duped.

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